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Should we move from print to CD?
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| Question: |
What
are the attitudes of school yearbook advisors regarding
multimedia yearbooks? How appealing to them is a new multimedia
yearbook? |
| Methods: |
One-on-one
Phone Interviews |
| Response: |
Conducted
one-on-one phone interviews with yearbook advisors. Identified
key desired features and benefits. Recommended that the client
conduct quantitative research with yearbook staffs, then
fine-tune and launch the multimedia yearbook program. |
| Impact: |
TBD |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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