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Will moms buy it? Will kids eat it?
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| Question: |
Will
mothers buy these entrées for kids? Will kids want them? |
| Methods: |
Mall
Intercept |
| Response: |
Designed
and supervised a mall intercept concept test in 10 cities with
both mothers and kids. Recommended launching 6 SKU's. |
| Impact: |
Regional
launch of kids' entrees was highly successful. Currently doing a
national rollout of the product line. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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