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How should we reformulate our product?
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| Question: |
When
reformulating our product, do we need to match or exceed the
performance characteristics of our current product? |
| Methods: |
Conjoint
Design, Discussion Groups |
| Response: |
We
developed a paper-based quantitative survey instrument that utilized
conjoint analysis as a key part. Respondents attended a national
trade show completed the survey. In addition, two small
discussion groups were help with respondents to understand any
other issues that a reformulation may present. |
| Impact: |
The
importance of the various aspects of the product performance was
determined. Product development continues along a more
efficient, market focused approach. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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