| |
|
Lunch, anyone?
|
| Question: |
How can we
quickly develop several viable themes for a restaurant and
discover which theme elements appeal to the broadest base of
potential patrons? |
| Methods: |
Creative/Ideation
Session, Focus Groups |
| Response: |
Planned and
facilitated a brainstorming session. Selected four potential
restaurant themes to further develop. Facilitated focus groups
with potential patrons to gather their reactions to the four
restaurant themes. |
| Impact: |
The focus
groups provided clear direction in terms of the most preferred
restaurant theme elements. The restaurant opened in September to
strong reviews. |
| |
|
|
|
| |
              |
| |
|
|
|
©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
|
| |
|
|
|
