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How can we elevate our company's profile?
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| Question: |
How can we
communicate to the general public our interest and knowledge of
each city in which we operate? |
| Methods: |
Delphi Panel,
Statistical Model |
| Response: |
We recruited and
conducted a Delphi panel that developed a unique method to
compare the earning and savings climates of the largest 125
metropolitan areas in the United States. Each year, the model
was updated and published nationally. |
| Impact: |
ReliaStar used the
Best
Cities to Earn and Save Money as a key public relations
campaign for five years. Its effectiveness as a communication
tool far outweighs the initial development and the annual
updating costs. The index was discontinued after ReliaStar was
acquired by another company. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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