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Can you brand a smile?
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| Question: |
What
attitudes and perceptions do dental professionals have toward
various dental products brands? |
| Methods: |
Telegroups,
Quantitative Phone Survey |
| Response: |
Conducted
telegroups with dentists and dental assistants to better
understand the breadth of attitudes and perceptions about dental
brands. Then, followed up with a quantitative phone survey. |
| Impact: |
The client has launched a new
family brand name. It is too early to determine the market
impact of the changes. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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