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What are key issues for our market?
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Question: |
What
are key concerns and needs that local utilities directors have
regarding power management? Is our product offering interesting
to them? |
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Methods: |
One-on-one
Phone Interviews, Web Survey |
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Response: |
Conducted
phone interviews to better understand key issues and language
used by this audience. Developed a web survey instrument
that gathered information on key issues and reaction to a
product concept. Pre-recruited respondents to participate in the
survey. |
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Impact: |
TBD |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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