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What will whet their appetites?
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Question: |
What
are some potential themes for a new restaurant chain, based on
recent food trends? |
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Methods: |
Creative/Ideation
Session, Focus Groups |
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Response: |
Worked
with our client to assemble a diverse group of meeting
participants, from chefs to interior designers to trend
experts. Facilitated a two-day brainstorming session,
where several new concepts were developed. Gained
immediate feedback about concepts through consumer focus groups. |
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Impact: |
Gained
new perspectives on starting ideas which pushed the boundaries
of thinking. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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