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Should we expand?
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Question: |
Should
we expand our service offering? If so, how? |
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Methods: |
Creative/Ideation
session, One-on-one Interviews, Business Planning |
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Response: |
Facilitated
concept ideation session that yielded dozens of ideas for
potential new service offerings. Refined concepts and conducted
one-on-one interviews with clients and prospects to determine
which potential offerings were most highly valued. Wrote a
five-year strategic plan. Recommended expanding from one to
several services to broaden market reach. Helped the
organization implement a re-positioning effort. |
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Impact: |
Organization
positioned itself more broadly and expanded their service
offering. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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