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Which interface appeals most to HR?
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| Question: |
What
are the preferred features and benefits of our current web-based
HR compliance information product? What user interface
improvements would broaden its appeal among HR executives? |
| Methods: |
Focus
Groups |
| Response: |
Conducted
focus groups with both users and non-users. Made recommendations
regarding product improvements, positioning and customer
relationship management. |
| Impact: |
Recommendations
were implemented, and product revenue has grown. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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