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How can we grow most profitably?
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| Question: |
How
can we profitably grow our publishing business? |
| Methods: |
Business
Planning |
| Response: |
Conducted
internal interviews, reviewed financial history, and developed a
five-year business plan addressing new content, organizational
structure, distribution, marketing, and specific tactics to
maximize profitability. |
| Impact: |
The
business plan was implemented, and the business has grown
substantially. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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