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Will our distribution sell it?
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| Question: |
What do our
distribution channels think of our current product portfolio and
of several potential new product offerings? |
| Methods: |
Survey,
Tele-groups, Focus groups |
| Response: |
Conducted a survey and
tele-groups with sales professionals and broker-dealer
personnel. Refined the product concepts, then conducted focus
groups with additional sales professionals on-site at a sales
conference. Recommended specific product refinements and
communication strategies, and recommended launching several new
variable annuity products |
| Impact: |
New product launch was
delayed due to organizational changes. Information gathered from
study was used to balance product portfolio after an acquisition/merger. |
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©2002
Arundel Street Consulting, Inc.
tom@arundelstreet.com
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