Primary Research – Qualitative and Quantitative

We use a variety of techniques to obtain an expanded understanding of the customer, his/her attitudes, behaviors and activities that influence their use of your product or service. This is fundamental to developing new products and services that truly enhance current offerings.

We work to understand what really motivates the customer to act, how they perceive the problem and what characterizes a good, high-value solution.

Tools & techniques we may use depending on the specific project needs include:

Qualitative Research

• Focus Groups
• Telegroups
• In-depth Interviews
• Executive Interviews
• Ethnographic Visits
• Expert Panels / Delphi Panels

Quantitative Research

• Concept Testing
• Use Tests
• Online, Phone and Print Surveys
• Conjoint Analysis
• Discriminant Analysis
• Cluster Analysis
• Segmentation
• Statistical Modeling